36: The Root of Impact (w/ Dr. Chris Slininger)

Foreign Dr. Chris Slinninger. I got it. So we’ll go by Dr. Chris today. That’s fine.

Thanks for coming on the podcast. I’m going to set up the intro to people getting to know you and set the stage for the massive amount that you have done and what you’re doing. It’s fascinating, but really quick.

People who are tuning back in, I want to remind you, and I’m not good at this, so I figured I’ll do this. At the Top, we have 35 other podcasts from local people, people around the nation, Hollywood makeup artists, to people who worked at Pixar, My Grandma, Santa Claus. We’ interviewed so many cool people doing cool things, and today is no exception.

But I just recommend that you go back through our backlog, listen to some of our older podcasts. But please enjoy this one. Dr. Chris is in the studio today and he literally just told me that he is driven by solving problems and he just likes to pick the hard ones.

And I like that. We, we had a good laugh about that, but you’ll see why. So Dr. Chris is one of fewer than 80 craniocervical specialists nationwide and is one of only two certified advanced orthogonists with a diplomat in chiropractic craniocervical junction procedures.

Did I get that right? You did. Yep. Nailed it.

That’s not a mouthful at all. But you’re based in St. Pete, Florida, and you lead cerebral chiropractic center. So you run a business, and not just one, but you’re also.

You work in the production space just like us, which is awesome. And so we were able to get along really well. But at your chiropractic center, you help patients with complex neurological conditions like post concussion syndrome, vertigo, brain fog, and migraines.

And you do this often when nothing else is working for these people. So I’m really excited to, like, dive into what you do, um, personally, because I’m fascinated with it, but also just for people to know that this is a thing, because I didn’t know it was even a thing. Like, how are people supposed to know? But anyways, real quick to set some more of the stage, we were first connected through our networking group at npi.

You’re one of the newer members there and so glad to have you on board. And we kind of hit it off right away. And it makes sense because you’re in the production realm.

And I always hit it off with people who are doing things that I don’t. I know nothing about. And that’s why I like to have people like you on the podcast, so again, thanks.

Absolutely. Um, and also, just to set the stage a little more, you’re an army veteran, so thank you very much for your service and what you’ve done for. For all of us.

You’re a father of five, so that’s a veteran in a way as well. My goodness. I have two.

So I. You’re an outdoor enthusiast and a man driven by faith and purpose. You’re passionate about delivering real answers, real solutions, and just honored to have you on the show. So I know I set a lot up for you.

I kind of wanted to understand what brought you to this space. How did you get here? So when I was. You’re.

And specifically more the complex neurological side of things. Right? Yeah. So a lot of this started when I was growing up.

I basically, I. I kind of lived at a doctor’s office. My mom had so many health issues going on all the time. So I. I would be sitting there, we’d be in waiting rooms, we’d be in.

In the doctor’s offices, or she’d go to visits, and over and over and over she would go. The doctor would have no clue what was causing, what problems she was experiencing. Give her a diagnosis that didn’t really mean anything, Suggest medications that tended to make things worse over time, you know, maybe helped one symptom in exchange for two additional ones, and would get surgery after surgery with no real lasting results.

And they. The whole time I saw that happening. I never saw.

I never heard her ever come back and say they understand why it’s happening. Like, what the root cause of the issue is. It would just be okay.

You have these symptoms. It’s called this thing. We’re going to give you these drugs, we’ll try to make you feel better.

And everything was feeling better, feeling better, feeling better. But, you know, I. I looked at it and I’m like, why? Why can’t anybody explain what’s causing this? The why is the most important. It’s.

It’s the most important. And so, I mean, the. I look at it this way.

Like, if. If a tree was. You know, you had a line of trees and one tree had leaves that were browning, you’d probably go to the tree and see what’s going on at the roots, that that tree is suffering, and the other ones were not.

You’re not going to go to the Home Depot and get green spray paint and make sure the trees are matching the same color, because that would be masking the symptom of the underlying Problem. Sure, we think that’s super logical with trees, but we don’t think that same logic is super logical with people. And yet we’re way more complex and we have a lot more roots to that issue.

So, you know, it was more just like plain thinking. It wasn’t that I want to dive in really deep. It’s.

I just wanted to ask the most obvious question imaginable, which is, well, what caused that? And when you have person after person and doctor after doctor not answering you, you get really frustrated. And so I got frustrated. Young.

And how. How young are we talking? I was probably 16 when, like, the light bulb went off. That.

This is. We’re asking the wrong question. So this is a really interesting way to look at it.

I. The one light bulb moment was I was about 16. I went surfing in the middle of winter in New Jersey. It’s ice cold, ice chunks floating in the waves.

Right. Dedicated, thick wet suits. And I stayed out way too long, and I ended up getting walking pneumonia.

Oh. So I had already had a suspicion that. That the medication that we would take when we got sick wasn’t doing anything.

Like, we were a nyquil, dayquil kind of family. If you get a sniffle, you take nyquil, like every time. Everybody, every time you get a sniffle, you gotta take something because the medicine makes you better.

Right. That was the logic. Sure thing.

Yeah. And the argument, even from the doctors, is you don’t want to miss a dose of whatever is prescribed or recommended, but you miss stuff because you’re busy through a day and you miss your dose. And I’m like, but we’re still getting better like this.

As a kid, I’m starting to put this together. I’m like, I’m still getting better. So every once in a while, I would intentionally miss a dose just to see if I still got better, you know? You know, I grew up with three siblings, so they would get sick too.

You know, it goes around the family. We’d all get sick. And I’m like, it doesn’t.

It’s not seeming like it matters if we take the medicine or not. We all just get better. And sometimes I think I might be getting a little better a little faster than my siblings and feeling better through the process.

Sure, I’m tired. I have the symptoms, but my recovery is different. So when I got the walk in pneumonia, my mom brought me to the doctor.

They were like, how’d this happen? I said, oh, well, I went surfing and went out too long. Well, they said, that’s really dangerous. You shouldn’t do that.

We’re going to give you an antibiotic. Make sure you take this. And we’ll need to rest because this is dangerous.

So we go home, My mom’s looking at me like, you’re going to take this medicine? And we go to the pharmacy. She picks up the meds. But in my mind, I’m going, you know, this is a perfect opportunity to put my theory to the test.

Wow. I’m not going to take any. I’m going to pocket every single pill.

Because I. I literally had a live or die mindset. And I kind of surf like that too. So I was used to, like, hey, I don’t care how rough it is.

I don’t care if it’s a hurricane. I want to see if I can conquer it. Live or die.

Right. Okay. So I just want to know you better already right now.

Yeah. So I went, I went with a bit of a live or die mentality into this. I said, live or die.

I’m going to figure out if these pills even matter with pneumonia. That’s brave. So.

And I was 16, and I’m like, I actually don’t know if I’m going to come through this. We’ll see. But we’re.

But if I do the experiment, I’m about to learn something significant. Yeah. So she get, she.

We pick up the medication, we go back home. Every single one of them acted like I put it in my mouth, stuck in my pocket, threw away later. Never took a single antibiotic.

They said, don’t go surfing because that’s how it happened. Three days later, I went surfing because every time I surfed, my nasal passage would clear, my lungs would clear if I was sick. Sure.

So I just got used to the surf. Salt water helping the situation. So of course they say, don’t do it.

What do I do? Go do it. Did your mom know that you went surfing? No. She was super mad.

So. So five days later was our follow up. So five days after the first doctor’s appointment, we go back and the nurse is listening to my lungs and she goes, wow, wow.

She goes, you are the fastest resolving case of pneumonia we’ve ever seen. She goes, good thing that medication worked. I go, well, actually, I didn’t take any.

And my mom looked at me like she was about to kill me. And the nurse looked at me like, how dare you? So I’m sitting there, I’m like, what’s the problem? But you just said, yeah, well, that’s the thing. I waited.

I waited until I got the response Totally smart. Never, never showed my cards until that moment. So the nurse walks out, she goes, I’m gonna go get the doctor.

I’m like, oh great, this is gonna be a terrible day. My mom is like giving me the death stare the whole time. Doctor walks in, he goes, so I heard you’re the kid who didn’t take his medication.

I go, yes, but you nurse said I’m the fastest resolving case of pneumonia she’s ever seen. And he goes, well, that’s not the point. I go, no, that is the point.

That’s the whole point. And he goes, no, that was irresponsible. That could have really hurt you.

I go, but it didn’t. He goes, you should have taken the medication. I said, but I’m better.

Like what? I don’t understand what the problem is. And he goes, well, at least you didn’t go surfing. I go, well, actually I did.

And my mom, like, I mean she, I thought she was going to leap across the room and kill me at that point. And he’s just looking at me like, you are so irresponsible. You don’t listen to instructions.

Everybody’s getting me the glare and I’m sitting there going, I don’t think anybody knows what makes the body well. Everybody’s focused on what makes the body sick. And they have no understanding of why I’m okay.

It breaks every rule in their world. Yeah. So it was on that day I said, you know what I’m going to do? I’m going to figure out what makes the body well.

I’m going to ignore what makes it sick. Because if you know what makes it well, then it doesn’t matter what’s making it sick. You, you add back in the elements or the behaviors that make it well and it gets well.

Yeah. And you don’t even need to worry about what the thing is that’s making it sick. So if all my focus is on wellness, what makes it well, it’s really tough for it to break down.

I’ll tell you, you’re a really sharp 16 year old at that moment. To think, to turn the table on medicine like that, from a doctor and nurses and your family telling you one thing. And you go against that to experiment, to think through like that’s a scientific experiment.

You had a hypothesis, you tried it out and you used yourself as a test subject. There’s a bravery in that, a dedication in that, and also just popping out of thinking outside of this box that you were placed in. There’s a lot there that you’re already like, clearly that you had this.

That gave you the bug. I think that’s when you like, got it. That that was the beginning of the bug for sure.

But there’s something inside of you that’s like a. Obviously a curiosity of root cause, of thinking through situations. It’s funny because Jan Scorpion, the physical therapist that I just had on episode 35, we were talking about wellness and health.

And I’m glad that you’re on right after because he was talking about that like the movement and staying moving is part of the healing process or maintaining your health is just staying moving. It’s when you stop doing these things that you get unwell and. And so focusing on what makes you well, rather than bandaging up an issue and masking it well, I mean, it’s the same as a stream.

Like, where does the stuff grow? The moving water or the still pond on the side? Right, right, yeah. God, there’s a lot there. I’m glad that you set up the stage like that because we’re so early.

So from 16, you’re in high school or whatever. What did you. What was the path there? Did you find a particular college where you’re like, oh my gosh, I can do this.

That not even. I didn’t even know what college was growing up. Okay.

So I was thinking like this, but I had no ambition for college. I. I literally didn’t know what it was. My parents didn’t go to college.

I think my mom went to one semester. My dad went to gunsmithing school. So, like, I. I remember senior year of high school, I’m like, you know, I’m thinking about college.

What is it? And they’re like, I don’t really know. Like, there was just no comprehension of this idea of further education. So I was actually the first one in my family anywhere to go to college.

And I didn’t go right out of school because we didn’t have any means to go. Sure. But it didn’t mean that I didn’t have that driving question.

So I would keep asking the question and keep putting things to the test to the best of my ability. And I was always the guinea pig. I’m just, I’m a natural risk taker.

I like that. And I’d much rather be the risk taker if I have a better, I guess, resilience for risk so that those who have less resilience for risk can, I can say, follow me. I found the way, you know.

Sure. Not just by theory, not just by study. It’s like, if you look back in my life, look at all the times and places.

I actually put my own health, life, whatever, on the line. Just to show you this is how it works. So it wasn’t just at 16, you’ve been doing that consistently? Oh, I’ve never stopped.

Yeah, I’ve never stopped. So. So I ended up joining the army right out of high school as a means to get to college because we didn’t really have any, and they kind of opened the door for us.

Makes sense. So I joined the army, became an engineer in the army, which just open some doors, especially for the thought process behind being meticulous. I think things enhanced it.

Yeah. Yeah. Got deployed for a year in Kuwait during Operation Iraqi Freedom.

And then after I got back, I finally had some time to, like, think through where I’m going with all this. And all I knew, like, I. I still wasn’t driven by, like, I’m gonna. I want to be a chiropractor.

I want to be in the medical field. I still just had a question I wanted answered. Just what makes the body? Well, it wasn’t like a career question.

It was a curiosity question so that I could report back to people who were confused. Yeah. So it didn’t translate at first into medical.

It was just, how does Earth work? You know, how does. How do human beings work? That’s it. Yeah.

And so after I thought about it, I always wanted to help people. Like, I don’t. I don’t like getting rewarded for something that doesn’t make someone else’s life better.

I just don’t. So when I was thinking through, what am I going to do in my career? I’m like, maybe firefighter, maybe police. Like, I didn’t.

I don’t know, I just ran through everything in my head and thought, hey, would I enjoy this till I was 80 if I chose not to retire, or would I be constantly trying to escape it the whole time I’m in the career? That’s a great question to ask yourself. Oh, it’s so good. Yeah.

Yeah. And so my friend, one of my best friends growing up, became a chiropractor. And he’s like, you should look into chiropractic.

And I started thinking about it. I’m like, you know, it’s interesting. It’s focused on making people.

Well, this is just the general field, but it’s focused on making people. Well, it’s helping people. I could actually imagine being, like, 80 and still enjoying helping people.

Hands on. And, you know, the things I’ve learned, I’m helping them Learn. And the things I learned to do, I can help them with.

And so I decided to become a chiropractor. And this is so interesting because I know this is unusual. I didn’t join to go into practice.

I didn’t go to school to become a practicing chiropractor. I actually went through undergrad and grad school first with the. With the desire to just have my question answered.

Geez, dedication. And I saw that the chiropractors who actually understood how the body works and saw consistent results, they were very principled in. In how they approached it.

And they had a really good understanding how the natural, the body naturally worked and what made it well. They were the only group of people I ever talked to that had that mentality like, we’re not going to focus on what made it sick. We’re going to focus on what makes it well and just keep doing the things that make it well.

And the people they saw got, well over and over and over. So when I saw that, I go, I think they’re the people that can answer my question. And so I literally decided to become a chiropractor.

Just saying if I never practice, but if I find out what they saw that allowed them to speak with the conviction they speak, that would be enough. Sure. That makes so much sense.

Just curious because I know people personally who are in other. Like in chiropractic is definitely more mainstream now than ever. Yeah, but now you have like sound healing, right? Or Reiki or kind of people working different kind of methods of working with energy.

What are your thoughts there? Or did you explore those? Or is that something that’s interesting to you? You know, I’m just curious. I’ve explored it some. I mean, like, sound healing is very provable.

Like, they’ve taken things like in two different greenhouses, play like hateful rock music and classical music, and the plants and the one with the classical literally like explode in growth and the rest of them die. Right? Like, yeah, I’ve heard that. Even if just saying words like the word love versus the word hate to plants, these things carry energy.

And I know that that can be very esoteric. But I mean, if you can prove it over and over and over again, there’s some validity behind it. Sure.

I don’t spend a lot of time in those things. Obviously, if I say, hey, Josh, you know, name and creative is an awesome company vs hey, Josh, I hate naming creative. You suck.

You’re probably going to want to hang out with me less. Sure, sure. We’re going to clip that So, I mean, words do matter and it does carry energy with it.

Totally. But. But I always thought it was a little odd that we focus on the esoteric before the obvious, concrete things.

In the same way, it’s like, you know, let’s speak love to a tree. Okay, did you water it? Right. Like.

Like, can we start with, like, the first, most critical components that make it tick? Maslov’s. And then once you actually provided its essentials, then maybe give it some tlc, you know, Same thing with people. It’s funny when people are like, you know, half my brain stem isn’t working.

I’m barely getting blood flow to my brain. I don’t move my body, but at least I do Reiki. It’s like, okay, yeah, you’re not going to get very far.

You’re going to be suffering and you’re going to become ultra dependent on that care because it’s kind of the icing on the top rather than the core foundations of what makes it tick. Right. So you have to have prioritization, like logical prioritization and the natural order in which the body works if you want to see it unlock and be well again.

That’s a great breakdown of, like, where things stand. I. I look at it like Maslov’s hierarchy of needs. I did the same thing with our services.

Like, you don’t get. You could. But you shouldn’t jump into producing a podcast for your business if you don’t have a logo and brand or even a website.

Like, you’re jumping the gun. We need to first establish these things. Even though I want to produce your podcast, I don’t want to do it without a solid brand behind it or a website to put it on, et cetera.

So let’s get there and then we can get to this icing on the cake and enhance your. It’s same. Same thing with it is with that or watering a tree and the love that you give.

That makes a lot of sense. I mean, some people are like, I just want to be like an Olympic athlete. I’m like, okay, what do you eat? Snacks.

Like, okay, I don’t think we should start with training. I think we should start with the fact that you have no fuel. Yeah, right.

Like, just. It just put it in obvious order here. Sure.

And. And part of that is, you know, we’re like, I watched it growing up. We’re three generations deep into delusional medical education for the public.

Oh. In general. Easily three generations, maybe four.

Yeah. And a lot of that was the pharmaceutical companies are like, don’t worry about taking care of yourself. This will help.

Yeah, just take this pill. I mean, everything. If you look through the whole history of the medical community, it’s everything from telling us we should take, like, hardcore drugs and smoke cigarettes because that’s what your doctor recommends.

Yeah. All the way to now. Like, what are we on? Ozembic, which will probably be illegal in 10 years.

And even in, like, Ozempic is a great example. Ozembic isn’t even legal in the country. It was made.

Really. So they have to sell it here. Interesting.

It’s not American product. Huh. They had to sell it to the place where we don’t care.

From a nation where they do. That’s wild. You know, like.

And it’s. Why. Because we’re so gullible to buy into stuff that doesn’t work, and it doesn’t make us.

Well, 100%. And I don’t know what it is, but we’re so eager to, like, put stuff in our bodies that otherwise doesn’t need to be in there. Like, you’re.

You’re doing something, and you could. There’s this pill for it, or you could exercise and work on your diet, or you just take this pill for some reason. Well, there is not an or here.

This is. This is really interesting. It’s not an or.

Pharmaceutical drugs are not able to be metabolized. Like, they will affect metabolism, but it’s a chemical control. Yeah, right.

A banana is not chemical control over your body. It’s building blocks for parts. So anything that’s a fundamental food.

Right. If anything that’s categorized as a true food means your body will break it down into its micronutrient bases and then take those bases. Almost like if you took a Lego castle, you ripped the whole castle apart, so now all you have is tiny Lego pieces and you rebuilt from a castle a car with a house instead.

So same building blocks, different structure. You went from banana to human. You went from, you know, chicken and rice to a human.

So nutrition is just building blocks for parts or. Or fuel for energy. It’s one of the two.

All right, but pharmaceuticals are chemically designed manipulators of physiology, and so by definition, it’s a toxin. There’s no such thing as a pharmaceutical drug that’s not toxic. Wow.

And. And. And back to, like, the.

The natural law. Right. One of the.

One of the things I teach all my patients is in order to be maximally healthy, you have to be maximally chemically pure, because you can’t be both healthy and Toxic at the same time. Sure. Which is ironic that the medical community starts with toxicity.

Yeah. In order to get you well. But it literally violates natural law.

They jump right to it. Yeah. That’s the thing.

Take this pill for it. And then you hear at the commercial, like, blasting through all of the potential side effects. They’re not death or depression and thoughts of suicide.

It’s like, that’s worth it. Well, they’re not side effects. They’re effects.

Right, right. We call them side effects, as if it waters down the fact that it is having an effect on your body. Yeah.

It’s like, take this drug. It has this effect, which is the one positive you want, and then these effects, which are the negative. Right.

How many times have you heard a pharmaceutical drug when. When they give the warnings that they says it might cause vomiting? Yeah, all the time. Right.

Greatest majority of the drugs could cause vomiting. Why would it cause vomiting? Because your body’s rejecting it. Yep.

Because vomiting is a detox pathway. So the body identifies it as a toxin and tries to expel it as fast as possible. Just like bad food.

Yeah. All right. But I actually watched this interview.

I mean, I almost threw something through the tv. I was so mad when I heard this. It was a.

It was a pharmaceutical designer, like a scientist that actually designs pharmaceutical molecular makeup. And he was saying, you know, it’s really interesting. We’ve been really trying to overcome this obstacle, but when we create these.

These drugs, the body keeps rejecting it. So we have to find a way to mask the drug so the body can’t identify what it is, so it can get deeper into the system before it’s exposed. So we, like, code it.

And I’m like, so basically, it’s like sending a spy in to go topple a government. Right. Ye.

And you’re just putting on a little costume so that the body can’t figure out that that’s actually super toxic for you. And he was the. The.

This designer was super frustrated at the response of the body because he’s like, it’s so inconvenient. And I’m like, you know what? It’s actually super convenient that our body has a detox system. You just don’t understand what makes the body.

Well, your entire mentality is the body is fundamentally flawed, and it’s your job to somehow manipulate it towards. Right, right. And you fail constantly because that’s not the way natural order works.

Yeah. And you’re going against millions of years of evolution to get to this particular body, which is complex. And you’re trying to just manipulate it.

No, this is, this is a, this is a high end scientist working at a pharmaceutical company that doesn’t have a mentality past buying green spray paint at Home Depot and spraying the leaves green because it’s just so inconveniently brown. Yeah, yeah, right. Like that’s, that’s the amount of thought that goes into it.

So you’re. I had, I had a patient that said it this way one time. He, he comes in, he’s.

He was a farmer and he always had this like farmer wisdom. The farmer exhibits. Oh yeah, oh yeah, I told you about this.

And he goes, hey doc, do you know what the difference between knowledge and wisdom is? And I go, yeah, but I want to hear what you have to say. He goes, well, knowledge is knowing a tomato is a fruit and wisdom is knowing not to put a tomato in a fruit salad. Yeah, that’s great.

But in the context of what we’re talking about, it’s amazing how people can have immense knowledge and not enough wisdom to know that the body’s rejecting it because you just made a poison. I think that there’s so much dynamic to what you just said regarding what plays into people’s ultimate decision making about doing stuff. You could think about it as drugs or like drinking.

That’s a toxic. You know, like for me, I don’t drink anymore and I’m much better. I feel better.

I remember things, I’m just clear. And it’s just a act of not doing something. But we’re always.

I don’t. I was trying to get to this point earlier and I don’t know if I’m verbalizing it, but it just seems like humanity always wants to like add and do more when it’s really. Maybe sometimes not smoking cigarettes is actually the solution.

Just stop that thing and replace it then with a walk. And you’re gonna be massively different by just eliminating that one thing and doing a tiny little thing. And that doesn’t require a pill or anything magic.

It’s just treating your body as it’s probably meant to be. I mean, people do it with like dogs and kids. It’s like they check the dog food for ingredients and give their kids Oreos.

Yeah, right. The same person. And I’m like, this is, this is psychotic.

But Oreos are so good. They taste good. But are they.

No, of course not. No. But that’s like, I hope I’m kind of setting up a framework.

Like, definitely. The mindset is not. Do you like my approach? The question should be Is my approach in line with natural order? If it is not, do not use my service.

And if somebody else’s is not, do not use theirs and expect to be healthy. But if it’s in line with the natural order in which this entire thing is made, how the human body is made, how it actually functions, then if you engage in the things that are in line with its function, then the natural result of those actions, or removing actions will be health by law. Let me put it this way, right? And this is probably the best way to explain it.

If we were at an airport and there was a plane that was at a gate, and the plane had only one wing, like the other one broke off, and I said, hey, Josh, why don’t you get into that plane? Would you do it? No. Why not? That’s not gonna fly. Can you.

If I give you a piece of paper, can you write down mathematically based on aerodynamics, exactly why it won’t fly? No. Why won’t you get in it then? Because I know that it’s not going to fly just based by what I. The. The little bit I know, right, about how things fly, right? So you don’t have to be a scientist to understand that that plane will not take off because you’ve seen a bird with a broken wing doesn’t fly, and all these other things you’ve done a paper airplane with crooked wings, and it
just veers off to the side and crashes into the wall, right? You’ve had enough encounters with it and you just go, not doing that.

We count on planes flying by law or falling out of the sky by law. And yet when we treat the human body, we talk about what we’re going to do with the human body. We don’t look at it like law.

We act like the human body does not follow any natural laws whatsoever. Planes do, human bodies don’t. Animals do, plants do, human bodies don’t.

I should be able to do what I want when I want and get the results I want when I want. So if somebody, like, consistently depraves their body of essential nutrients and then they go, I don’t understand why my body’s failing. I’m like, you literally didn’t feel it.

By natural law, you can’t be healthy if you cut off a nerve signal. Like Christopher Reeve, right? Fell off a horse, broke his neck. He broke his atlas and axis, the top two bones of the neck, severed his spinal cord, literally ended up as a quadriplegic.

Zero function to any part of his body that did not get a nerve Signal. Because the signals have to send, or the nerves have to send a signal to control that part. So if you cut off the signal, you cut off the function.

By law. Right. If somebody’s like, I don’t understand, he should just be able to get up and walk.

No, by law, he can’t. That’s not the way it works. By law, though.

Yeah. Right. So.

So a lot of people are walking around essentially as a plane with one wing and wondering while they’re. Why they’re falling out of the sky. They don’t understand their health is failing because they don’t see it as law.

So they want to engage in whatever behavior feels good, violating all sorts of natural laws. And then when they want to fix it, they violate them even more to try to get well and wonder why it doesn’t work instead of putting it in order according to natural order. And the end result of an ordered life in the context of natural order is health.

Just like a plane with two wings flies, where a plane with one doesn’t. Yeah, it’s, it’s black and white. Like, I look at this whole thing as black and white.

I didn’t start there right when I was 16. I was just like, I think I have a theory going on now. People go, hey, doc, I think I’m gonna do this.

I’m like, that won’t work. Like, how do you say it so confidently? I go, it’s natural law. I’m not making this up.

It’s not my opinion. Right. I don’t care what my opinion is.

Go ahead and do it. Go ahead and do it. If somehow you thrive doing something that completely violates natural law, I’ll be amazed.

And we got a research paper out of that. You wouldn’t believe how quickly people are like, I don’t think I want to do it anymore. Yeah.

Because they’ve never, They’ve never. They often don’t talk to somebody who has conviction about what does and does not work concretely. It’s like, you should try that.

Maybe I should do what’s right. Yeah. It makes a big difference.

It’s huge. It, your, your approach. It’s interesting because what you’ve talked about so far is this really holistic view of wellness and the way we treat our bodies, which is.

Could apply to any doctor or person in the health industry, if you will. Yeah. And now you have.

Because I, I feel like you’d be such a good primary care doctor. Although now you have. And that’s probably not enough for you.

You have niched quite Deeply into, not just chiropractic, but with the. With, if you could explain it. But you.

You’re now in a very particular niche. And so my question is, is this the niche that you’re most fascinated with, or is it that you see the most results or you like tending to very specific injuries or ailments? Sure. So, yeah, based.

Based on that mindset of what makes the body. Well, one of the things I got exposed to in chiropractic school was the concept of the fact that the body has to be controlled and coordinated by the nervous system. Right.

And no matter what way you slice or dice it, you can’t get away from the fact that if you lose signal, you lose function. If you alter signal, you alter function. If you minimize signal, you minimize function.

So the signal strength, clarity and accuracy determines the strength, clarity, and accuracy of the functions of the body. By law. By law.

Right. Okay. Cool.

Cool. Yeah, that’s the approach. Now, me personally, once I got that bug, that understanding of that particular part of natural law, then I was testing, really trying to put to the test the idea of the general chiropractic fields approach.

And a lot of the chiropractic field, and this is no knock on them, I would just clarify as differences. Right. But a lot of the chiropractic field was focused on mobility of the spine, but claiming increases in neurological clarity and function, but they weren’t testing before or after.

So it was an assumption. And so, you know, even with research, whenever you’re trying to do something, make an intervention, you want a high level of reproducibility, Right. That this intervention caused that outcome.

I did this thing, and that thing happens. And almost every time I do this thing the right way, that thing is the outcome of that intervention. Right.

So what I saw is there was inconsistent outcomes in the general field where there was consistency is spinal motion increased. That was pretty consistent across the board. But we were claiming neurological clarity.

They are communication between the brain and the body without testing before, after, and making the assumption that it was clear without any test validation, objective measures, none of it. So I didn’t see that until I came across a couple doctors that were upper cervical specialists. They were a category of their own, and they were talking about the consistency of outcomes.

Right. And they could prove it, like their clinics, their patient care. It was consistent like clockwork.

If I could prove the problem, identify the problem, measure the problem and correct the problem and then validate the changes afterwards, the expectation of recovery from those neurologically based problems would improve. And it was consistent. So that really, that kicked me on.

I was about to quit the field if all I saw was, hey, we increased mobility, but claim something we didn’t even test. I was like, I can’t do that. It seems like it wasn’t getting to the root.

And you found the literal, almost the literal root of making things work in the. Which is the, the neurological function. Exactly.

So, so, so that’s what kind of kicked me onto the upper cervical chiropractic field. And I’m the kind of person, if I’m going to do something, I’m going to do it all the way. Which is why I ended up doing a lot of postgraduate training.

Okay. So that’s, that’s where that, that extra training came in, is if I was going to do it, I wanted to reproducibly. So I’m a certified advanced orthogonist.

We were talking about that, that type of work. We use percussive sound wave instrument adjusting. Basically, it’s like a sonic impulse.

Think of it like as almost like a sonic hammer. A very gentle version of one. I know that sounds a little more rough, but it’s actually pretty much the most gentle way to adjust the spine possible.

It’s using a sonic impulse you can pretty much not even feel when we do it. And it’s shifting the bones in the upper neck back into proper alignment to alleviate pressure or irritation on the brain stem. And some of its inputs, as well as some of the blood flow patterns and the cerebrospinal fluid patterns in the brain.

Wow. It’s kind of like sound healing. Just waiting.

It is. But a lot of the sound healing, the common version of it, is frequency matching. Right.

If I find and match resonant frequencies or different frequencies that the body works or the brain wave patterns, then you can change function over time, which is true. But we’re using it like a. Like a sonic shove.

Yeah. It’s actually using sound waves that. That thing to move to.

To move particles. Yeah. I guess a good way of putting it is like if you had a big bass speaker that was going boom, boom, boom, you’ll feel it in your body because sound has force.

Yeah. And so we’re harnessing that percussive power of sound to do a little sonic nudge of the bones. But because it’s a table mounted instrument, we can angle.

So we’re adjusting exactly as it needs to be to correct the problem. And it’s reproducible. We talking like millimeters.

We’re talking millimeters and fractions of a degree. Okay. Yeah, yeah.

So very subtle angles that are all customized to each patient based on their bone structure and their alignment. And we’re realigning that upper cervical spine using percussive sound. All right, don’t go anywhere.

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Now back to the conversation. How long is a treatment for that particular thing? I come in and you do that. Is that a five minute thing? Is that a 30 minute thing? No, the adjustment itself, Yeah.

I mean max, five minutes between the setup and the, the actual intervention. Wow. Getting to a point of stability, that’s the part that takes time because a lot of times when people have misalignments up there, it’s.

They’ve had histories of concussions or car accidents or significant falls, whiplashes, things like that. I mean, I think the weirdest thing I’ve heard is one lady couldn’t remember why she had Bell’s palsy. And then she remembered she was mugged in New York like 21 years before and the guy who was trying to take her purse kicked her in the neck.

And I was like, well, that’s a first. I’ve never heard that one before. Oh, man.

So people have been through stuff and sometimes we don’t always remember our stuff, but we start to show signs and symptoms of these neurological conditions later. Sure. So my job is just to figure out what happened, what it’s doing now, how it’s affecting the body, how it’s affecting communication, then actually calculating how we’re going to correct it, and then making sure we work with someone with enough time to get it not just aligned but in stable alignment so that it’s not irritating the
nervous system and communication gets opened again.

And I hope I’m explaining that. Well, you’re doing great. Like, if I’m understanding some stuff, then I think most people can’t.

Okay. So yeah, this has been great. You use the sonic blaster, or whatever you call it.

That’s my. That’s. That’s my understanding that gentle sonic jester, just to clarify.

Very, very gentle. And that’s one method. What can you talk through, like, some of maybe the other things on what you do, what you perform on the patients that.

That come in? I mean, that’s. That’s the primary thing is. Okay, here’s why.

I’ll give you a good example. A lot of people go to a chiropractor because they have back or neck pain. Yeah, Right.

Doesn’t move. Right. And it hurts.

What we don’t commonly know is that all the muscles that stabilize your spine, not just the big ones that you can feel, but the tiny ones that are between each vertebra, those muscles are controlled and coordinated by nerves in your upper neck in the lower part of the brainstem called the vestibular nucleus. So think of it like a computer chip that takes information from your eyes and your inner ears and your proprioceptors through your body, which are like nerves that give you spatial awareness.
It integrates the information, and then it sends signals out to the muscles to tell them how to stabilize and pull to keep you straight against gravity.

So posture is actually an unconscious function, like your heartbeat. Right, Right. So if I say to you, hey, Josh, sit up straight.

And you put in. Con. Hold on.

But if you put in, he’s literally sitting up straight. If I ask you to do a conscious action to control an unconscious function, it’d be like you having a heart murmur. And I’m like, josh, why don’t you just try harder? And you’d be like, that’s not fair.

I can’t control that. Well, you can’t control your stabilizers of your spine either, because they’re involuntary muscles. So posture breakdown often involves neurological control problems that there’s an irritation or a discrepancy or some sort of interference in the system that controls it, causing the breakdown, causing it to weaken, which causes it to hurt.

Geez. So instead of trying to push and shove the rest of the spine, like we’re trained to do it, but we don’t have to do it very often because we activate the central command of the whole system, and then the spine will straighten itself. Like I see a lot of.

Especially kids with scoliosis, most of the time we don’t have to touch the rest of the spine. There’s severe versions of it. But like the milder scoliosis, a lot of times all we have to do is correct the neck Restore the communication pathways, the vestibular nucleus takes over, and the spine straightens itself.

No way. Wow. And how long of a period is that? Over? I mean, if they’re young enough, I mean, it can be a matter of a month or two.

Wow. I mean, sometimes a little longer. And in more severe cases, there’s some bone structure changes that need to be addressed.

But like I said, in the. In the milder scoliosis cases, a lot of times the bones are shaped fine. They’re just being pulled super hard by the muscles that are out of balance.

And those muscles aren’t voluntary. They’re involuntary. So you have to work on the system that controls it.

Without the root. Right? Yeah. Yeah.

I mean, I feel like that’s the root to everything, whether it be branding for us. What’s the root of your business? Okay, now we can start talking about what that logo looks like or what that brand actually should be. What the root is on your dietary problems.

Oh, it’s because you’re eating 10 Oreos every single night. Night and in the morning. Yeah, those.

That’s a. That’s a route. Or obviously, I’m simplifying it, but it seems like you found pretty close to a root.

Yeah. So, like, you were asking, like, why did I niche down here? Yeah, yeah, we. We.

I think you said it when we first opened. I’m. I’m.

I’m. I like picking the hard problems to solve, so I’m absolutely driven by solving problems. I like solving the ones that people scratch their heads and don’t know how to solve, and I. I like diving into them.

When it comes to neurological issues. I see so many people live for so many years or decades with problems that no one has an answer to, and they’re just taking drug after drug with no real solution, and they end up settling for pain management of some sort. It’s.

It’s symptom management. So if it’s like headaches, I’ve met people all the way from, you know, keeping Advil or a leave in their. Their purse to, you know, essential oils.

They, you know, take pan away and put it on their forehead, and they’re like, it works every time. And I’m like, and you’ll have the headache tomorrow. Right.

I’m like, so obviously the root cause of why you have it is still there. Sure. And so there’s these categories of neurological problems I just.

I was seeing nobody’s solving. The biggest one for me, I think it was the first thing you mentioned was concussion and mild traumatic brain injury. And A big reason why I wanted to focus there is I had a lot of buddies in the military who ended up in blast injuries or head injuries.

They had ptsd, they were suicidal, they’d been. You know, I talk to veterans all the time. They’re in mental health counseling and getting no help.

And it’s because they’re trying, they’re trying to fix the end effect of a deeper root problem, that there’s mechanical irritation and interference. Interference in the way the brain is functioning. So like a, I guess a good way to describe the difference between how I would approach a mild traumatic brain injury case and a mental health counselor would treat a mild traumatic brain injury case when there’s like mental health issues, cognitive decline and like PTSD is.

The mental health world is kind of trying to fix the software and I’m trying to fix the hardware. Yeah, yeah. Because I know that no software works without the hardware functioning first by law.

Yep. Right. Your software is no good.

If you. So you can do that for the next 10 years. Good luck.

The most you’re going to learn is when you get really, really angry because you’re feeling like you’re losing control, walk out of the room and come back later. That’s about the extent of the skills you learn. And they know it.

Like I’ve talked to them and they’re like, yeah, that’s about it. Like, I know if I’m feeling this way, don’t talk to my wife until I calm down. Right.

And that’s it. It’s coping skills. But they’re not actually better.

Sure. They’re just learning to live with it. And I hate that, that quote unquote, live with it mentality.

When I’m like, look, when, like, this is what I find. People with mild traumatic brain injuries and concussions, especially from blast injuries, they have problems not only with the brainstem, which is below the brain, because a lot of these people, they, they get MRIs, they get all these tests and it’s clear, clear, clear, clear, clear, clear. Can’t find the problem, can’t find the like.

Yeah, but my life’s falling apart. So why, why is this happening? So they have serious neurological communication issues. Irritation on the brain stem, which has connections to the limbic system, which is like the emotional center of the brain.

So it’s driving their body into fight or flight all the time. Right. Fight or flight is, is what we use when we’re in a life threatening situation.

Well, taking a vacation is not a life threatening situation. People that are stuck in fight or flight like that they don’t have a situational stress, which is like, hey, okay, I’m in a stressful situation. My body kind of rises up a little bit when the situation ends, it should calm back down naturally.

They never calm back down because they’re stuck not in a situational stress, but a physiological stress is driven from the inside, and it doesn’t ever shut off until you fix the irritant. Huh. And so they’re.

That’s why they learn coping skills, because day and night never shuts off. They can’t sleep well, can’t think well, Digestion is all messed up. They are a hot mess.

There’s a. I mean, there’s a lot of symptoms associated with it. So irritation on the brain stem, getting stuck in fight or flight.

And then there’s three other things that I see affected a lot of times. They have poor blood flow into the brain. So some of the critical blood vessels, the vertebral arteries and the carotid arteries, go right through the upper cervical spine.

And when they get blasts that are hit in the head, they end up with these massive whiplashes on top of the shockwave itself. And it disrupts or misaligns that upper neck, and it will start to slow down. It’ll, like, put a tension or compression on the blood vessel, usually the vertebral arteries over the carotids, but it slows down blood flow into the brain, so it starves it out.

So it’s. And it’s not a stroke. A stroke would be a total cutoff.

Right, Right. It’s like just slightly pinching the hose. Yeah.

So a slow flow over a long period of time will. Will suppress the entire brain’s activity. Okay.

Yeah. And then. And then it tends to also put some compression on the jugular veins.

And this one. I can’t believe how many times I’ve seen MRI reports where radiologists. And it’s no knock on radiologists.

They’re not actually trained to report on this, but I. I’ve talked to a few, and they’re like, I see that stuff all the time. There’s compression on the jugular veins, and the jugular is the main drain of the entire brain. So the blood that’s going in, even if it is getting in effectively, is not effectively draining out.

So it affects pressure regulation. Right. You’re getting pressure pumped in, and the drainage pathways are clogged, essentially.

And so the pressure builds in the head. They have intracranial pressure. Right.

The pressure in the head, pressure behind the eyes, and then the Last component is the flow of cerebrospinal fluid. So the brain and the spinal cord are basically bathed and float in this cerebrospinal fluid, which does a few main things. It nourishes the brain.

It protects the brain with impact. So it’s like a shock absorber, but it also is the filter system of the brain. So it washes the nerves, essentially, and it has to collect all the waste.

And all the waste from the brain, once it’s collected and put back into the fluid will come to the midline of your skull, like right down the center of your skull from the top going backwards. It’s called the central sagittal sinus. And though that central sagittal sinus splits off into two, so it goes to the left and to the right, and it drains out the jugular veins.

Well, so if the jugular veins get compressed, it will back up the filter system, and the brain won’t clean. Wow. And if you leave that long enough, that clean, clear cerebrospinal fluid that should be nourishing it and cleaning it just turns into sewer water.

And the brain sits in it for years and years and years. And so the. It actually begins early neurodegeneration, because the brain literally is in a toxic environment.

Whoa. So all of that tends to happen simultaneously, especially in blast injuries, and they get stuck there. Structurally, it’s actually biomechanical structural problems causing neurological and hydrodynamic problems.

And so the reason why nobody’s seeing it is it’s. It’s four systems away from their symptoms, and you have to trace it back to its root and go, oh, this caused this caused this caused your symptoms. Right, but they’re only going to, oh, here’s your symptom.

Let’s talk about it. You have headaches. Here’s a pill.

Dizzy. Try not to move. Let’s see if we can reset the crystals.

You’re getting migraines. Let’s see if we can get a blood thinner in you. You’re getting neck tension.

Let’s give you a muscle relaxer. Symptom, symptom, symptom, symptom. Management.

Judgment. Right. And then let’s watch and wait and see what happens.

I’m sorry. If I don’t have blood flow to my brain, I would prefer not to watch and wait. Yeah.

If I don’t have good filtration of my brain, I would prefer not to watch and wait. I’d much prefer to get down to the root of what’s driving that functional issue and correct it get it stable so I can live on for years and years with a brain that actually works. It makes so much sense.

I have lots of questions, but trying to navigate here on what like are you obviously your, your practice and you being on this podcast, you have a documentary which I’ll put in the show notes. You’re obviously trying to get the word out in ways I’m wondering, is it you and some little blips that are trying to, or maybe not trying to actively go into the VA system or these different parts of the, the healthcare world and kind of shake people and go, look, let’s maybe consider this. And here’s some
research.

Are you putting out research? What is, what are you. Besides what I had mentioned or maybe you could elaborate on because it seems frustrating now. I’m kind of frustrated.

Like that seems obvious now. And we’ve been talking for maybe an hour, not even. And it doesn’t seem unreasonable that to adopt this particular thing into.

For instance, let’s just, let’s just focus on VA care. Right. I mean, we need to take care of these people.

That’s. That should be a given improperly. So how do you integrate into there to make a part of the care? I can’t.

I’ve tried for many, many years. Okay, so here’ the thing. There’s a big difference what I’m talking about and the way I’m talking right now.

This is farmer simple wisdom. Okay? Right. We’re going from the plain obvious, like, hey, that tree’s brown because it’s not getting water.

Right. And like I’m talking about the brain. You’re like, why is that so obvious now? Yeah.

Yeah. Right. Like how it’s frustrating.

How do you think your brain will work if the blood flow slows? Yeah. If you have sewer, would you say better or worse? Let’s just go with that. Right.

That simple. And it’s so obvious that it’s like it’s one of those things once you see you can’t unsee. Right? Yeah.

Then you go into research, which is going from the, the obvious hypothesis and the anecdotal evidence into clinical reproducibility. When you go from research to policy change, then you get the resistance of bureaucrats and all sorts of stuff like that pharmaceutical company. Well, that’s financial gain.

So you have a resistance of financial gain. Because if you actually make plain the complicated or what they try to keep complicated so you don’t understand it, then you’re constantly going to go back as a customer because you think that’s the Only way. Right.

Until you see something that’s plain as anything. Like, hey, I prefer to water the tree rather than get green spray paint from Home Depot. Right.

Like just going back to these simple analogies like the public is like, that makes sense. But you’re a threat to the people. I’m moving the levers.

Speaking like this. Speaking plain is probably the greatest threat because it makes obvious the obvious. Yeah.

Okay. But yeah, when there’s financial gain, where there’s entrenched bureaucracy, when there’s slow moving policy, and when there’s resistant culture, it is very hard to shift it. Right.

Yeah. So sometimes, yeah, you have to go over everyone’s head and you have to find someone who cares. Right.

A lot of people that get into the systems then protect their own career rather than make impact. And a lot of the people that make impact are the outcasts, the underdogs, and the ones that get threatened by the people who don’t want the, the world flipped upside down on them. I just don’t care.

Right. Yeah. Because I got into this for one reason, which is to figure out what makes people well and to share it.

Yeah. So you’re asking what, what do we do about it? Research is definitely on the agenda. So Cerebral Chiropractic Center.

Like we’re right here in St. Petersburg. But we’re, we’re gonna, we’re establishing that as a research center. We’re collaborating with other researchers too.

Great. And integrating with universities. So we’re starting talks with usf.

We have a couple chiropractic colleges that are research heavy. They’re going to be working with us. Great.

We’re looking for grants and opportunities. One of the ones we’re seeking out is US SOCOM with Special Forces Command. They are looking actively for people to help them understand how to keep brains healthy for their guys that get blown up all the time.

Perfect. And there’s more. There’s a lot of resources out there.

So that’s on the research side. On the education side, I teach a ton. I teach my own field.

But I also started a company called SYNAPSE Continuing Education, which is cross professional education. So it’s not just teaching your own fields like dentists teach dentists and neurologists teach neurologists, and podiatrists teach podiatrists. But instead I’d rather have a neurologist share with a dentist, a dentist share with a physical therapist and see how the fields overlap so that we minimize overlapping care and maximize patient outcomes.

The big companies aren’t as interested in this one. But the local specialists, high interest. Most of them are driven by impact.

They just want their patients. Well, well, yeah. And they’d rather have their businesses and their reputations built off of outcomes.

And I’m built the same way. So that platform that, that thing that we’re building through SYNAPSE is designed to share this across industries. So everything I’m sharing with you, like I have a 12 hour MTBI course, we’re in the middle of producing right now.

I’ve already done three of the hours fully recorded and we’ve already shared in symposium cross professionally and, and with some of these other agencies. Their eyes are starting to open because they’re like, well, well, that makes sense. You know, great.

And then outside of that, you know, there’s whenever you’re whenever. But there’s more outside of that, when you’re trying to make an impact in a local community that continues to expand, you have a couple options. You can, you know, I see chiropractors all the time and we’ve done this before where we get out to a community event.

We, you know, you get a booth and you share information. But it is one to one and I’m a one to many kind of person because I didn’t get into this just to treat people, I got into this to teach people. Right.

So we’re in the middle of publishing our first book and I have three or four others already about half written, all in this category of essentially teaching by natural law, but specific to topics that matter for people. So we’re going to be doing it more and more and more. Like you said, I produced that documentary called the Secret to Healing.

That documentary, I interviewed 30 upper cervical specialists around the country and in Canada that all had a very firm understanding of these concepts and they articulated it so wonderfully. So we were able to produce. It’s more of an information heavy documentary, but it is, it’s easy to watch because they make these analogies plain.

Sure. So even though they’re talking about really complex neurological problems and neurodegeneration, they’re explaining it in simple terms like you just did. I mean, you’ve done a really good job of that, I feel like.

And that’s the hardest part, I believe, of health and science is these, you have these hyper specialists who have dedicated their whole lives to learning it and researching it. How do they disseminate that in five minutes? Many don’t simply. Exactly.

That’s the whole, that’s the hardest part. Part of it. Yeah.

And that’s why people are disconnected from these breakthroughs in health or wellness or whatever it is that could be game changing. But there’s so many barriers that you have to break through. And the first one, in my opinion that’s the most important is just communicating it first so people can get a baseline of what this thing is because you’ve devoted your time to it.

They have not. I’ve been practicing basketball my whole life. I don’t know what you’re talking about.

How do I understand that? Right. How do I disseminate a life’s work, work into this five minute segment on cnn? And that’s what I’m trying to do. And I’ve tried it on the short forms but it’s hard to get a lot of information out in context in short form like TV serenants.

So we are sticking more with the long form. We’re trying to get on more podcasts, we’re trying to do more long form content and produce our own content to make it explained. Right, sure.

Same thing with the website like cerebralchiropractic.com I didn’t make it to just be a place where we go. We can help you if you have these conditions like that is a information heavy website. Oh yeah.

It’s a hub. A hub. It’s a hub.

And we’re going to keep putting more and more information out there explaining the whys so that we become a massive resource whether or not someone comes into our clinic for care that we have. I have colleagues all over the nation. So like some people will be local, we’ll be able to help them more directly.

Some people are other places and there’s doctors near them. But they, if they want that kind of precision and care, they need to see an upper cervical chiropractic doctor specifically. But yeah, outside of that, like the way I describe our mission in cerebral chiropractic is whether or not somebody in our region comes in for care.

They should know who we are and why we exist and our name should be a staple among those places that are known with a reputation of getting people well. So if we accomplish that goal, I’m not so worried about the business side of things. Like, like I, I actually like entrepreneurship but I don’t want to be successful in as an entrepreneur if I didn’t make an impact.

Yeah. So I’d rather focus on the impact first and the natural byproduct of that is a successful company. In my opinion that is going to bring you more success anyways.

I think the authenticity of that, it’s clear you’re Mission driven. And the business will come. In my opinion as well as my experience, that works.

You’re. You’re bringing people to you in so many different ways, making yourself a staple in the industry, whether it be in education or research or community and actually moving the needle forward. People are going to find you and the people who need you will and in proximity can use your services.

And it seems like there’s a lot of opportunity to maybe monetize or at least pay for some of your efforts on these other aspects. Well, and that’s, that’s a big part is you, you kind of, when you get into these specialty fields, you, you have to be successful in business. Yeah.

So that you can keep making impact because it’s not cheap to do good work, to stay up on training, to drive research, to fund research. Like all these things are expensive, but they’ll change the world. You were asking one thing though.

I just wanted to. I think this is a really good summary of, of our, the way we’re trying to communicate. You said you got these people that are spending all these years being specialists in niche fields on the cutting edge and can’t even communicate.

And one thing I always keep in my mind is if I was explaining to the, this to myself at 15, as a kid who didn’t even know what college was, would I even understand it? And so, yes, that way I do. Like, would my family go, oh, that makes sense. You know, it’s, it’s not out of.

It’s not smart or dumb. I think it’s wisdom versus knowledge. 100am I speaking on terms of wisdom? Because wisdom typically is understood across every intelligence level, whereas intelligence is understood by the intelligence, the intelligent people.

That’s a great breakdown. And I’m not saying that I’m wise, but through my teaching at the Art Institute, I did six years there and I experienced that where it’s like, how do I break down all of my learning of branding, logos and the, the, the processes and all this complexity to people who have no idea about it yet? And it kind of forced me to like, apply these methods and these processes in a way that was digestible and bring foundations. And so it taught me the foundations even more.

Like, I’m sure this conversation, all the conversations you’ve had had continually help you to understand the fundamentals and principles of what’s happening even better every time you think about it because you’re forced to think about it in a different way. At its root, essentially the roots. The roots of how does a logo come about? Well, it’s the last part is clicking in this program.

Illustrator, your vector program. And the buttons and where the buttons are. That’s like.

Like 5% in my opinion. Okay, 10 or whatever. 20.

But that 80%. It’s the process of how we get to that. The questions that we’re answering.

The why, the root of who this business is. What are we making? Why would we use this color, this line, this. This shape.

Yeah. And then we can click and perform it just like the why all this. And then you’re under this sonic blaster.

Right. What is it called? The technically. The advanced orthogonal percussion adjusting instrument.

Everything apparently that I’m either titled or use has a very long name. Holy moly. Yeah.

Sonic blasters. We call it sound wave adjusting. Sound wave adjusting.

Yeah. That’s so cool. Back to the logo.

I’ll tell you something you’ll never unsee again. Right. Let’s do it.

We did the same thing with the logo for cerebral. It looks like a couple squiggly lines. But when we explain it, it.

The first largest hook represents the fact that the brain needs healthy nerve signals. The red line indicates it needs healthy blood flow. And the third is the cerebrospinal fluid.

It needs healthy and proper cerebral spinal fluid flow and filtration. Love it. If you have three of those, your brain could be well again.

Love it. Yeah. So you thought through that it means something.

I was looking at your logo and I was kind of trying to figure out. Figure it out. I’m glad that.

Or it’s Captain Hook’s hook. Yeah. Right.

Or almost a question mark. Yeah. But all those things can.

You can play with. Yeah. You know, because you can’t.

You just got to play with what people see. Oh yeah. That was intentional.

So can anybody. So yeah. I’ve had a concussion or shock blast and.

And I’m really not well. Those are obviously targets for who you can help. But I’m just curious like do you have any patients that come to you that are well but want to get better? Is there.

Is that. Yeah. We have three other categories that we focus on.

And. And we’ll work on the campaigns behind getting the word out. We.

I like long form. We’ll probably launch them with a book each of these campaigns. Right.

Love it. So that it. It’s not just like, hey, come in and get checked.

Which has no context whatsoever. So the three categories are healthy neurodevelopment, which is the book we’re about to release. Sweet.

Dr. Ethan Supernot who works with me and I co wrote that. So you’ll see that soon. Great.

The second is brain based performance. So taking athletes who want to perform better. Athletes know a lot about mind muscle connection, which is it has a lot more to do with the voluntary side of it, that if I put a high focus on a certain action, movement or muscle, I can actually recruit more power out of it.

Right. So that’s voluntary. What that doesn’t cover is the involuntary control, which increases power, coordination, and stability.

Yeah. And that’s the part we deal with, is the. The maximum activation of all the stabilizers, which actually maximizes power, coordination, and endurance.

Whoa. That’s all on the unconscious. It’s going to revolutionize that.

So that one’s coming real soon. And then the third one is brain maintenance. As people age, one of the biggest concerns, and honestly, I mean, this isn’t political, but we watched a president decline, and I think everybody, you know, cognitively decline.

And it. I think a lot of people felt like, man, it doesn’t matter who you are, could happen to anyone. And that one happened on the world stage.

And. And everybody can admit it just wasn’t quite right. No, at a minimum, it wasn’t quite right.

Right. Yeah, but neurodegeneration, your dementias, Alzheimer’s, Parkinson’s, things like that are a real thing. But what I’ve noticed is most people are just afraid that it might be coming because someone they knew or someone they’re related to had it, but they don’t know how to prevent it because they don’t even know what makes the brain.

Well, so the brain maintenance side that we’re about to launch is all about the preservation of the brain well into old age to maximize its functions and. And offset any detrimental effect that would lead to neurodegeneration. So those are the three, like, wellness categories we would work in.

Dude, you are like, there’s so much there. You’re gonna blast off. So the last question before a fun segment.

Okay. You have five children. Children.

You just explained three new spokes of your business, which could be revolutionary in certain cases or all cases, plus the work that you’re doing in education, plus then actually serving your clients or patients and doing the work and managing your business and coming to network every Wednesday morning and coming on this podcast. Like, what are your methods of keeping your life organized and keeping these things moving forward properly. Well, the biggest anchor point I have, I have an amazing
wife.

All right, Straight up, that’s a root. Well, I couldn’t be as crazy as I am without someone who could understand a little of the crazy. But she absolutely anchors what we’re able to do.

We actually homeschool our kids. And she takes that on. I forgot about that.

That’s right. Yeah, she takes that on. Wow.

So I think it’s a constant evaluation of where the priorities are and the impact it makes and the stability in which we can maintain it. So sometimes you engage in something that’s a sacrifice at first and a payoff later. Sometimes it’s a sacrifice with no payoff other than its impact itself.

And other times you just. You have to do what’s necessary to maintain stability. And so it is a juggling act, and it’s a constant assessment and reassessment of those priorities.

But I’m driven by impact, period. And so I’ll always. I just want to make sure impact is sustainable because I’ve done this enough to myself where I’m like, let’s make impact.

And it’s totally an unsustainable route. So I actually end up not helping as many people because I didn’t think through it enough. So tying entrepreneurship, and.

How would I say it, Collaboration with others becomes the sustainable fuel for maximum impact 100. You’re not carrying all that weight now. And actually, you’re probably able to reach more people by co authoring a book or a research paper or running your business with someone else, or you and your wife, your partnership, and managing five children’s lives.

But there’s no secret. I mean, I’m working. I’m up at 4am Almost every single day just so I can take care of myself.

Like, I work out in the mornings. Yeah. I work till I drop half the time.

I mean, I’m. I can’t tell you how many times I fall asleep with my hands on the keyboard. You know, I’m still going.

So there’s. I don’t. I’m not living a life for vacations or time off.

I’m. I. I hope at the end it just reflects the level of impact I was trying to make. And we can have fun along the way, but it’s.

Yeah, it’s kind of just fun through all of it. Yes. And I think the other thing is we’re also not trying to live an American dream.

I think that’s. That. That is a big old farce.

Right? I’m gonna. I’m gonna strive hard to get to doing nothing. Yeah.

That’s interesting. When people describe the American dream, that’s how I hear it. Yeah.

They’re like, I’m gonna work super hard so I can get to retirement. And enjoy it. I’m like, so you die early.

Yeah. Right. Show me one person that does nothing and thrives.

Sure, sure. Doesn’t exist. Everywhere that people live long and healthy, they never let up on impact.

In fact, it tends to scale up in eldership. Sure. Everywhere.

Here you work super hard, stress yourself out, finally get yourself financially stable so you can have passive income so you could do like nothing impactful and then exist for a while while talking about stupid things. Right. That’s what I see.

And so I just don’t even play the game. I don’t care. I’m not trying to get to retirement.

I can’t even imagine retiring. I think I would die before I got to retirement just knowing it’s coming. I’d rather scale up my impact and my roles will change.

The way I make impact will change. But the idea of just giving up at some point, me don’t even have the thought in my head. And so because of that, I’m not seeking the same type of balance you would normally think of.

Sure. By the end of the day, I’m usually fired up more than at the beginning because all day long I poured myself out towards the things I’m trying to do. Yeah, yeah.

Instead of trying to accumulate for myself. Right, right. I love that.

I, I also, you know, think about retirement like, like we’re very much aligned because I love what I do. I like making things. I, I have a game, I have shows, I have documentaries I want to produce, books to write.

I have things to design. I don’t see. Oh, 65.

I just stop wanting to do that. But it’s finding what you love to do and then you just want to keep doing it. That’s the, that’s the tough thing is I don’t think everybody is able to, depending on their circumstances or whatever happens, find a stride of.

I love doing this because then they, there’s no want to retire because, like, I like doing this. I want to keep making wooden boxes forever. Because I love making wooden boxes.

Then there’s no need for retirement. I just, I think retirement may be like, I’m good on money and I can now play around and do whatever. Maybe that, maybe that’s the only balance I seek is I don’t, I’m not waiting for the day I can play, just playing the whole time.

Right. I love that. I love that.

But you have to play wise so that there’s sustainability and increase along the way so that you can, can you can scale up the impact, pass it on to the next generation. I mean like one of the. I, I got this from the military.

One of the best things I think I can do to make impact is reproduce my ability in others. But that’s one thing above that that I could do, which is to reproduce my ability to reproduce myself in others. Oh, yeah, right, right.

So if, if I train doctors or if I train speakers or teachers of different types, I’m making impact. If I train trainers to train doctors and teachers, then all of a sudden there’s no lack of scalability. Yeah.

So we, we moved to that point and now, now we’re going to gouge the Common Market. It. And actually shift, like makes massive shift because now there’s an army of people and you can’t stop our reproducibility.

Yeah. So if we can get there and I mean that’s really the ultimate goal is I might not be the ones with hands on, but vicariously I’m doing 10,000 times the impact I could alone. Absolutely.

And that, that honestly seems to be the goal of what you’re doing for. Through everything. It’s awesome.

I’m so glad we had this conversation. We’re wrapping up. But before we wrap up, we have a really fun segment.

Okay. I’m saying it’s super fun. It is called the rapid Fire.

Okay. Different sound effects every time. Okay.

So. Oh, now we’re officially in it. Okay.

And ultimately I ask about five basic questions and not so basic in. In ways. And your goal is to answer them as quickly as possible or with as.

As le. Less amount of words as possible. But if you need to elaborate, that’s cool.

I’ll try not to. But you just lose points. Okay.

So one word answers win, huh? They’re really hard, but some people do it. Okay. It’s crazy, but don’t get in your head too much.

If you need to elaborate, it’s all good. So number one, what is your biggest source of inspiration? I would say just spending time with God, you know, that’s absolutely okay. It’s.

It’s. Most of what I understand I didn’t come up with on my own. It comes to you.

Love it. All right. What is your favorite book that’s impacted your view on life or health or business or just your favorite book? Could be Harry Potter.

No, it’s not Harry Potter for sure. Yeah. You know, Mo, I’ll give you one that’s recent.

I don’t know if I have like favorites, but I. There’s one called Buy back your time by Dan Martel. And just more recently, it has to do with, with how founders sometimes will trap themselves in putting on their shoulders things that they can delegate out if they’re wise and they can run their companies rather than be the, the bottleneck of their companies. But it, it has so much crossover into family life and all these other things about prioritization and, and just like letting go of the things
you actually should be training others to do.

So whether it’s hiring out, training out, whatever, the, the ability to scale your impact, a lot of times coming comes from buying back your time. And it’s just, it just struck a chord with me. Really good for me and my wife.

Yeah, that sounds perfect. I need to like fast track that book into my brain because that’s the hardest part is not being the bottleneck in your business when you’re. You’re the one who started it and know everything and you’re trying to have your hand in everything, but it’s really letting others do.

Do the work and you’re managing it and letting things flow. Oh, there’s so much there. But we’re in rapid fire.

Sometimes the rapid fire questions end up being longer than the actual interview questions. I mean, we could go for it. Okay.

You can listen to one musical artist or album for the rest of your life. What’s on repeat. Shoot.

I don’t know. I’m. I’m really not a music person, but it would, would.

It would be something in the classical realm that just makes my mind wake up. Okay, so classical music, just. Yeah, like energetic classical.

Okay, cool. Yeah, love it. I’ve been definitely in the last, I don’t know, three years.

Like half the time I throw on an instrumental playlist that’s more classical or soundtracks. Yeah, it’s. There’s something there where I can just get into a flow.

Yeah. Yeah. But I’m not like the kind of person that loves a particular artist.

Okay, cool. Yeah, that’s all good. That’s acceptable.

There are no wrong answers, by the way you spend. Just deduct points. Yeah, you’ve definitely lost points there.

No, just kidding. So you spend the day with anyone, dead or alive, full day. Who’s it going to be? Oh, man.

I guess it was just like a regular person. I would say one would be. I’m going to give you two.

One would be Jesus. Absolutely. Okay.

But number two, this guy had grit. Like nobody’s business would be George Washington, that guy. The stories I have seen.

Not in our history books. You read like some of the other accounts. That guy had grit.

Yeah, just straight up courage and grit. Clearly In a way that we do not see. And I just like to see what he saw beyond the risk of everything he did.

Sure. Sure. It’d be cool to spend a day with him.

Well, number one, I. I think about when. When my wife has given birth to two of our daughters and our only two daughters. I don’t know why I phrased it like that.

And I think about what humans did before hospitals and medicine or, you know, of, like, knowing sanitation, just the elements of how resilient we were as a species before, where we are now I am. I can’t even imagine. But obviously they didn’t know.

And so, you know, people might look back on us and go, how did they live with just a little phone and, you know, or whatever. But anyways, I’m constantly impressed by that. So, like, the same applies to someone in George Washington’s place.

And then I forgot to mention, though, that you. In part of your bio that I read and learned about you is that you’re really into history. Oh, yeah, yeah, yeah, yeah.

I read. What is it? If. If you don’t know history, you have a tendency to repeat it.

Yeah, right. Totally. It’s.

It’s that. And I also, I think after I felt kind of duped by the medical community, I was like, am I duped by the history books, too? You know, like, I started digging and I started to learn whether it’s natural law, science, medicine, or history, just go to source texts. And so I started reading just older stuff to understand.

And it’s totally different than the summaries we get, especially in America. Sure. Like, my wife was born and raised in Spain, so she sees the world through a Spanish lens.

It is not like our American lens. Yeah, yeah. I remember thinking growing up that, like, the way history works is the world was super primitive, and then America was born.

Like, that’s. That was like, the overall arching, like, theme is like, wait, that’s not true. Okay.

And we kind of got by, and there was a couple, like, brief moments where we were kind of innovative. But once America happened, the world changed. Yeah.

Did things change? Yes, but not like we say it. And we never recognize our downfall or the things we do to also cause some chaos. So, yeah, I just.

I just decided I was going to start doing that. And once I started reading, I’m like. Like, I’m going to read mostly source text from now on because this is drastically different.

And that gets back to, like, I. I feel like your core principle, and I’ll try to figure out a way to weave it into the title of this, but the word root. Yeah. You’re like, constantly digging at like, what are the roots of the world, what makes us tick, what has happened and, and going to the root of understanding.

I mean, where else do you go to gain true understanding? It seems like you want clarity and like, what’s really going on. And you, you find your way to as, as. As close to the root or at the root as possible.

Which is really cool that we’ve kind of like unraveled that. And I’m sure you’ve obviously known that, but through this time in just this interview, it’s been really cool to like, get to that because I can, I feel you on that. It’s simple.

Like a lot of people say, how did you do that? And I go, why did you do that? Yeah, sure. Because if I understand why, then I might take a different route and get to a very, very concrete, similar conclusion. Sure thing.

Or I might understand what you’re doing better because of the why behind it. Yeah. And so then I don’t just have the knowledge.

I have the comprehension and the understanding too. Love it. I told you some of these questions, it’s not so rapid.

And that’s okay. That’s on me. Points lost for me.

You got that, Jordan, Take points off. I’m leading in the scoreboard. Yeah, you are.

Last one, though. How do you define success? Impact. There’s our one word.

Boom. That’s perfect. Impact and root, those two.

No, root is not the driver of success. I think root is the foundation of what allows it to happen. I love that.

I was just talking about the title of this episode. I never talk about the title of the episode while I’m talking to the guest, but I feel like the word impact and root should be in there. Make a note of that.

You have won the rapid fire. Here we go. Congratulations.

Woohoo. This has been awesome. I just realized, like, how.

How this has flown by. I love talking to people who, I don’t know what is that their field is. It’s just fascinating and what you do is important, inspiring and fascinating.

And so it’s just got the trifecta. I like to leave people before you drop people on where they can find you. Although it’ll be in the show.

Notes is what is a. A nugget of. Of, I don’t know, inspiration that you can leave any guests, whether they’re in your field studying or a basketball player.

Someone young, someone old. What’s something that res with you that you’d like to pass along? Well, I Mean, sticking with what we’ve said, like whether, like, don’t settle for anything less than understanding the route. Like, it really is that it’ll, It’ll drive you to an intolerance of anything short of excellence.

That’s great. It really will. Yeah.

Yeah. And. And when it comes to health care, no matter where somebody is or what their healthcare problem is, have an intolerance for any healthcare provider that’s unwilling to go down a root cause approach.

You’re allowed, look, you’re allowed to fire your doctor. Not a lot of people know that you can fire me. You hired them.

Right. Like, a lot of people don’t realize they hired their doctor. So, like, my doctor said I had to do this, so I have to do it.

No, you don’t. It’s your body. You live with the liability of what you do or do not do, no matter what someone suggests.

So the better thing to do is seek understanding so you don’t feel like you’re a slave to their recommendation, because then you can make a wise decision of whether or not you’ll partake. That’s a great point. It’s wild that we don’t think that, oh, this prescription or whatever, it’s like, oh, I must.

I have to do that. Yeah, exactly. And if people start getting threatening, like, oh, I already said you had to do, just be like, look square in the eye and be like, are you gonna live in my skin? Yeah, no kidding.

That’ll shut them up real quick. Yeah, you take it. I’m literally, I mean, I’m literally telling people to find their doctors, but, like, look, I do.

If somebody, like, makes a crazy recommendation, I’m like, no. Yeah. I just say the big fat word.

No. Sure. And you’re allowed to say no.

Yeah. Now if they tell you to do something or recommend you do something healthy and you say, no, I’m not going to do that. That you’ll also live with those consequences too.

So who’s the responsible party for understanding it’s you. Yeah. And unless you’re doing not them right, and they, they might be doing a experiment on their own, saying no to that prescription to break through the medical field like you did.

I said a big fat no. And I ended up thankfully living with the outcomes of that. Oh, yeah.

Well, I’m very grateful of that. That. I mean, it’s awesome to know that your story is really cool.

I. I can’t wait to see what you do in this field from here. Like, as if you haven’t done a lot already from the Documentary, to your books, to just your, you know, your business, your practice. It’s all inspiring and to.

To know people like you. For me, it lifts me up and lifts my business up. And so, like, I can’t thank you enough for spending this time with me and our future conversations.

It’s. It’s just awesome. I’m going to drop lines on your website and where people can find you.

What. What do you want to leave with? How do people connect with you? What’s the best way? Is it your website? Yeah. Cerebralchiropractic.com A lot of information.

Lists a lot of things we deal with. I would say that, like, there’s a lot of people. These are the categories I see all the time that aren’t getting help consistently.

Headaches, migraines, dizziness, and vertigo. If it’s not coming from the inner ears, sometimes it is. Yep.

Concussions and mild traumatic brain injuries. And this is interesting. POTs, dysautonomias, trigeminal neuralgia, and occipital neuralgia.

Those categories. People are getting diagnosed without getting help. They’re not getting down to the root cause of what’s driving those issues.

And those are areas we succeed extremely frequently. Awesome. And we understand what’s causing it.

Great. So those are the. Those are the big impact areas where that, that we know will make a difference, where no one else is.

Perfect. Okay. And your website people, like, for instance, someone who’s a researcher or doing in something in your field, they can get a hold of you to collaborate or talk to you.

Absolutely. Move the needle even more forward. Yep.

Cerebral Chiropractic center in St. Petersburg, Florida. Okay. Awesome.

Well, thanks, Dr. Chris. This has been enlightening and I look forward to more conversations. Really quickly before we go, if you enjoyed this conversation, please smash.

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